Answer engine optimization (AEO) agencyOwn the answer, not just the link.

Featured snippets, "People also ask", voice assistants and AI overviews all return one answer. We structure your content so that answer is yours.

AEO

The short version

More and more searches end without a click, because the answer is right there on the results page. AEO makes sure the answer comes from you.

A smart speaker next to a smartphone
Photo: Bence Boros / Unsplash

What is answer engine optimization?

Answer engine optimization (AEO) is structuring your content so search engines and voice assistants can lift it as the direct answer to a question: featured snippets, People Also Ask boxes and spoken replies from assistants such as Google Assistant and Siri. It relies on clear question-and-answer writing and schema markup.

Related reading: Who does ChatGPT quote? A monthly check to get your brand named in AI answers · Google's May 2026 core update: how to audit your pages and plan a recovery · AI Overviews are taking the click. How to be the answer they quote

What that tells us

A growing share of searches get answered before anyone clicks. If your content isn't the answer, it isn't seen.

What most brands get wrong

Three myths, corrected.

Our playbook

How we actually do it.

01 / 05

Question mining

People also ask, Search Console queries, forums and support tickets: we collect the real questions your customers ask.

02 / 05

Answer-first writing

A 40 to 60 word direct answer up top, then depth below. It's the format engines lift for snippets.

03 / 05

Schema markup

FAQ, HowTo, Product and Review schema, validated, so engines understand exactly what each block is.

04 / 05

Voice optimization

Natural, conversational phrasing for the way people speak to Google Assistant, Siri and Alexa.

05 / 05

Snippet defence

Tracking the answer boxes you hold and reclaiming the ones you lose.

How we do it

Four steps, no mystery.

  1. 1

    Research

    We collect the questions people ask about your category.

  2. 2

    Write

    Answer-first content: the answer up top, the detail underneath.

  3. 3

    Mark up

    Schema added so search engines can read the page properly.

  4. 4

    Monitor

    We track snippets and "People also ask" spots you win or lose.

What we track

Featured snippets"People also ask" spotsVoice answersImpressionsBranded searches

Where we work

GoogleGoogle AssistantSiriAlexaAI Overviews

Good questions

Questions about AEO, answered.

Is AEO the same as GEO?

They are close cousins. AEO targets direct answers in search results and voice assistants; GEO targets answers written by AI chat tools. We often run them together.

Will answering in the results page cost us clicks?

Sometimes people get what they need without clicking. But being the named answer builds trust and brings the people who do want more.

What is schema markup?

Code added to your pages that tells search engines what the content is: a question, a product, a review. It helps them show your content as an answer.

Which questions should we answer first?

The ones customers ask just before they buy: price, comparisons, how it works, how long it takes. We pull them from search data, sales calls and support chats.

Does AEO work for voice search?

Yes. Voice assistants read out one short answer, so the same answer-first writing and structured data that win featured snippets also win voice results.

Do we need new pages or can we fix existing ones?

Usually both. Many answers already exist on your site, buried mid-page. We restructure those first, then add pages for questions nobody has answered.

See AEO at work in your industry

Your move

Free website audit. Zero awkward sales calls.

Drop your URL and we'll tell you what's holding your site back and what we'd fix first. No jargon, no strings.