in US digital advertising revenue in 2025, with social and search the two largest channels
Source: IAB / PwC, 2025Performance marketing agency in MumbaiEvery rupee, held accountable.
Meta and Google ads run by people who read the account daily. We build the tracking, test the creative and move budget to what's actually making money.
Performance
The short version
Performance marketing is simple to describe and hard to do well: spend where it pays, stop where it doesn't, and check every day.
What is performance marketing?
Performance marketing is paid advertising where every rupee is measured against a result: a lead, a sale or an app install. It runs on platforms such as Google Ads and Meta Ads (Facebook and Instagram), and is judged on numbers like cost per acquisition and return on ad spend.
Related reading: WhatsApp marketing costs in India: the maths before you hit send · Quick commerce for brands in India: the maths, the listing and the weekly tracker · Meta's Andromeda and Google's AI Max: the creative is the targeting now
Everyone is spending more on ads. The winners aren't the biggest spenders, they're the ones who waste the least.
What most brands get wrong
Three myths, corrected.
Our playbook
How we actually do it.
01 / 06
Tracking first
Pixel, Conversions API, GA4 and server-side events set up properly. If the data is wrong, every decision after it is wrong.
02 / 06
Meta ads
Advantage+ and manual campaigns across Facebook and Instagram, structured for learning, not for looking busy.
03 / 06
Google ads
Search, Shopping, Performance Max and YouTube, with negative keywords and search-term reviews done weekly.
04 / 06
Creative testing
Hooks, formats and offers tested in a system. Most performance today comes from the creative, not the targeting.
05 / 06
Funnel & remarketing
Different messages for people who've never heard of you, people who visited and people who almost bought.
06 / 06
Honest reporting
ROAS, CAC and blended numbers side by side, so platform-reported figures don't flatter the picture.
How we do it
Four steps, no mystery.
- 1
Set up
Tracking, pixels and conversion goals done properly before a rupee is spent.
- 2
Launch
Campaigns, audiences and creatives live on Meta and Google.
- 3
Optimize
Daily checks on bids, budgets, audiences and creatives.
- 4
Scale
More budget behind what works, with regular reports to you.
What we track
Where we work
Good questions
Questions about performance marketing, answered.
How much should we spend?
We recommend a starting budget after looking at your category, margins and goals, then adjust it as real numbers come in.
Meta or Google?
Often both, doing different jobs. Google catches people already searching; Meta creates demand. We split the budget based on what performs.
How soon will we see results?
Ads start delivering quickly, but the first weeks are for learning. That is why we start small, read the data and report on it openly.
Do you make the ad creatives too?
Yes. Creative now does most of the targeting on Meta, so our content team produces Reels, statics and creator-style videos built for testing.
How do you track which sales came from ads?
With server-side tracking on Meta, enhanced conversions on Google and your own order data. We check platform numbers against real revenue, not just the dashboard.
Who owns the ad accounts?
You do. We work inside your accounts, so the history, audiences and data stay with you.
See performance marketing at work in your industry
Your move
Free website audit. Zero awkward sales calls.
Drop your URL and we'll tell you what's holding your site back and what we'd fix first. No jargon, no strings.
- Call us+91 73792 71419
- Slide into our DMs@alphabeta_solution